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All Planet Talks

True Price Behind Sustainable Business

Henning Reiche
Founder of Truesday

How Truesday launched the first coffee with True Price - taking environmental and social costs of coffee cultivation into account.

September 20, 2022 17:00
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TRUESDAY was founded in 2020 by Henning Reiche with the goal of establishing coffees with a positive impact - a coffee that leaves no damage and gives more back to people and nature than was taken from them. TRUESDAY is the first German coffee brand with True Price and one of the first companies to put the True Price theory into practice.

Henning will explain and discuss with you

- The True Price Principle

- The hidden costs of coffee cultivation

- How you can take conscious consumption decisions